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brand.json

The brand format.

Portable brand identity. One JSON file enforces type, colour, voice, and surface across every HitCreate primitive. Exportable to Figma tokens, Tailwind config, CSS variables.

{
  "$schema": "https://hitcreate.io/schemas/brand.v1.json",
  "name": "Tee Off Sim Hire",
  "tagline": "Mates, beers, full swings — without leaving Brisbane.",
  "colors": {
    "primary": "#f59e0b",
    "ink": "#0a0e0c",
    "paper": "#faf9f7"
  },
  "typography": {
    "display": "Bebas Neue",
    "body": "DM Sans"
  },
  "voice": {
    "register": "casual, direct, Aussie-vernacular",
    "banned": ["leverage", "unlock", "elevate", "synergy"],
    "preferred_signoff": "Cheers,"
  },
  "surfaces": ["web", "sms", "email", "ig"]
}

Full schema: hitcreate.io/schemas/brand.v1.json (live soon)

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