About
ONE FOUNDER. AGENT INFRASTRUCTURE.
OPEN SCHEMAS.
HitCreate is a headless agentic platform for customer acquisition — built by one operator who got tired of seeing great businesses run loops that leak.
The founder
Matthew Webb
Founder · Gold Coast, QLD
Field Service Manager at Wastech Engineering before HitCreate — a $27M waste-equipment OEM serving Amazon, Bunnings, Woolworths, Coles, Costco, DHL. Ran the Brisbane service centre, 15+ trades professionals, business development across South East Queensland. Now BDM-day-job at Powerdraulics + Titan Manufacturing while building HitCreate.
What I saw across every customer site: real businesses doing seven-figure revenue, with online presences that didn't reflect the quality of the operation. The answer they all got was: hire a big agency, wait three months, pay $30K. Or cobble Zapier, Mailchimp, and a spreadsheet together on weekends.
Agent infrastructure changes the equation. One operator with the right primitives can run the customer-acquisition loop for ten clients. The constraint is no longer headcount — it's brand-coherence, vertical context, and not letting the loop leak. That's HitCreate's job.
How it works
Headless. Agentic. Multi-surface.
HitCreate is a platform of primitives, not a monolith. Each primitive (forms-to-email, brand-guardian, hitcreate-review, MapMaster, DocGen, Cookie-Courier) does one thing well, ships with a public schema, can be self-hosted, and is addressable via MCP.
Min Min is the optional orchestrator. App at hitcreate.io/app. Agent on SMS / WhatsApp / Slack / Telegram. Ecosystem via MCP + SKILL.md so HitCreate plugs into Claude, ChatGPT, Gemini.
The flagship engagements (Tee Off Sim Hire, Closr, hitcreate-review) are dogfoods — they exist to sharpen the primitives the Self-serve and White-label tiers consume.
What we believe
Four positions.
Retention is a product problem, not a lock-in problem.
Every primitive exports cleanly to a public schema. First self-host migration is free. If we're not worth the monthly fee, you should walk easily.
Outcomes over outputs.
Designjoy ships pixels. Lovable ships codebases. We ship customers — replies sent, leads landed, follow-ups closed.
"AI" doesn't go in the headline.
Agentic infrastructure is the engine. The headline is what you get out — customers, not "AI-powered" anything.
Show numbers. Hide nothing.
Three tiers, three prices, on a public page. If a competitor's pricing requires "talk to sales," they're protecting margin you'd compare against.
See what's leaking before you spend a dollar.
Free Leak Check. Two-minute scan of your acquisition surface — where leads disappear, where brand drifts, where the loop never closes. Honest, no pitch.
Run my free Leak CheckTakes 60 seconds. No card, no catch.